So, you’ve decided to use promotional products to market your business. Unfortunately, most of your customers throw them away within the first week while others tuck them away in cabinets, never to see the light of day again. Why?
Customers don’t use or keep promotional products for various reasons, from lack of interest to poor designs. Luckily for you, with these tips and tricks, your customers will keep your promotional products for longer, ensuring your business meets its bottom line.
1. Make them functional
Your promotional products need to be functional and practical for your customers to use them daily. For instance, an umbrella may not be a great promotional product idea as people only use them when it rains.
You’re better off gifting your prospects personalized water bottles or custom coffee mugs since people drink daily.
2. Offer your promotional products as gifts
Humans are sentimental by nature, and they hold dearly items given to them by friends and loved ones. So, why not use this to your advantage? Instead of selling your promotional products to your target audience, offer them as an incentive when they purchase your goods/services.
Alternatively, you can offer promotional items as a reward to loyal customers or as a holiday gift during Halloween and Christmas. This way, they’ll treasure and keep your promotional items.
3. Personalize
If you don’t know your customers, you can’t give them what they want. That’s why it’s vital to collect data related to your consumers and craft your promotional products around this information. For instance, if your prospects love working out, custom water bottles are your best bet at grabbing their attention.
You can include motivational messages such as “No pain, no gain” or “Train insane, or remain the same” to show them you know them individually. Also, personalize their drinkware with their names or favorite quotes to ensure they keep the product for longer.
Need promotional drinkware?
If you need quality promotional drinkware, from custom promo tumblers to coffee mugs, waterbottles.com is happy to help. We sell custom drinkware products that are sure to capture your target audience’s attention. Contact us today to place your order.