As most business owners can attest, there’s been a huge shift toward digital marketing over the past five-to-ten years. However, dig a little deeper and you’ll find that consumers still place a lot of faith in tangible, physical marketing methods. As it turns out, products like promotional mugs, personalized water bottles, and custom promo tumblers are still effective, in both B2B and B2C capacities.
The truth is that people love getting free stuff – and no amount of digital marketing can compete with the bonus of receiving a reusable item. In fact, customers are nearly three times as likely to have a positive opinion of things like promotion mugs in comparison to online advertising. They’re also a great way to promote your business.
How many impressions do promotional water bottles get?
Both existing and prospective customers tend to find value in promotional items like custom water bottles. Reusable items can attract the attention of both the immediate user and any colleagues/friends/family in the vicinity of the user.
It is estimated that promotional water bottles generate around 1,400 impressions each. In addition to this, people might ask where the water bottle came from, ask questions pertaining to your brand, or even do an online search later on. Put simply, promotional water bottles can provide your business with an ongoing stream of publicity.
Promotional water bottles transcend demographics
The beauty of promotional water bottles and custom mugs is that they are used by almost everybody! While other promotional items (such as power banks) might only appeal to a younger demographic (millennials/gen Z), promotional water bottles are widely used and will help spread the appeal of your brand across the widest-possible cross-section of consumers. You’ll also place your brand at the forefront of your client’s mind multiple times per day. We all understand the importance of staying hydrated, and promotional water bottles will put your brand in the hearts and minds of clients each time they take a sip.
Promotional water bottles have longevity
With digital marketing, each impression lasts just seconds. With tangible, physical promotional items, your brand will make an impression several times a day. Studies suggest that people tend to keep items like custom mugs and promotional water bottles for around 12 months a time – that’s one year of advertising for every bottle you distribute!
To find out more about promotional water bottles, custom coffee mugs, custom promo tumblers, and more, please feel free to contact us today. A member of our friendly and experienced team will be happy to provide information on our range of products, and how each of these can showcase what your business has to offer.