Branded coffee mugs are an excellent way to introduce your brand to prospects and leave a lasting memory in their minds, even after the first contact. They are always in the open where many people can see them, so it’s important that you take advantage of this visibility. Check out some tips on how to boost your brand visibility with custom coffee mugs below.
Customers appreciate value
Promotional products are not as obstructive as ads and provide real value to customers’ day-to-day lives. Whether you sell beverages or offer them to your visitors for free, serving hot drinks in branded coffee mugs (which they can keep if you’re feeling generous!) will create a permanent impression. This makes it easy for prospects to trust and value your brand.
Free gifts serve as incentives
A warm and thoughtful gesture eases a tense atmosphere, especially when you have to introduce your brand to new potential clients. It makes the customer lower their guard, meaning you’ll have less of a struggle to convince them to accept your brand. Furthermore, it will be easier to capture the customer’s interest long enough to achieve your goal.
Custom products boost recognition
According to research, nine out of ten people will remember the branding on a promotional product. Similarly, seven out of ten will remember the call to action. Therefore, investing in custom mugs has a high potential to attract more clients to invest in your brand. However, people have different preferences, so you can reach a broader market by diversifying in custom drinkware such as custom tumblers and promotional water bottles.
Extensive market reach
Promotional products have an above-average market reach since you are not asking the customer to make any commitment, nor are you asking for money. Therefore, your prospects have no reason to reject a freebie. According to research by Promotional Products Association, only 20% of people throw away branded promotional items.
Custom drinkware has a way of reaching a larger audience than other forms of advertisement, allowing you to quickly grow your startup and increase sales. To learn more about designing and ordering custom coffee mugs, contact us today.