Attending conferences is an ideal method of building your brand, with other companies looking for potential business partners and vendors. Most companies use simple promotional materials such as business cards to make an impact on their potential customers, but there is another way. Learn more about what branded products are and how using branded products at your next conference can grow your brand.
The benefits of branded products at conferences
Some of the benefits of branded products include:
1. Add practical value
The main benefit of using branded products is that you add practical value to your brand. Potential clients use items such as water bottles and custom coffee mugs on a day-to-day basis, taking the free products that you offer them and putting them to work. This is a stark contrast to a business card or a sticker, which both simply act as visual reminders of a brand. By having practical products in place, you bring value to customers before you even sell them a product.
2. Be a physical presence
Offering products such as water bottles and mugs acts as a physical presence. In terms of size, a business card or leaflet is incredibly small and fairly forgettable. Providing a large product is a constant reminder of your brand, reducing the risk of a potential customer forgetting about your company and being a visible presence for the people around them as they carry your bottle on a daily basis.
3. Increase your apparent value
Brands using branded products have a greater perceived value than rival companies. Using branded products shows that you are clearly investing yourself in the conference and have the necessary budget to attract clients. This makes vendors and clients see you as a potentially premium brand. More people think that the company is reliable and invest their time and effort into forming business relationships, giving your business a boost over rivals with a simpler marketing strategy.
If you’re looking for a unique way of making an impact on your next business conference, get in touch with our team today to create a series of branded products your target audience will love.