If you’re ready to take your business to the next level by advertising with promotional drinkware, you need the perfect design. This means a design that is not only memorable but eye-catching. Whether you’re sitting down to design it yourself or hiring a professional graphic designer, getting it right will help you transform your business by attracting customers. Here are three tips to help you pick the perfect design for your company’s promotional water bottles or mugs.
1. Make sure to get the colors right
Whether you’re using a coffee mug or a water bottle, it’s critically important that you use your company or brand’s colors. This helps people identify and recognize your brand, and that’s how you’re going to get people to instantly pick you out and think of you when they’re either shopping or looking for services. Use the exact color numbers you use on your website and other promotional material. Changing colors will only confuse the customer and make it hard for your brand to be noticed.
2. Use your logo
Make sure to always use your company’s logo. The logo is a potential customer’s entryway into your business. It’s what they see when they first visit your website and now it’s going to be the first thing they see when they pick up your company’s customized water bottle or custom coffee mug. Also, it’s important to ensure the logo is visible and any text on it is legible and big enough to read. The easiest way to turn a customer off is if they can’t even figure out what it says on your drinkware.
3. Don’t go overboard
Too often companies hand out promotional mugs that don’t effectively represent the brand because they put too much content into the design. Don’t be one of those companies! Keep your design simple, featuring the logo, brand colors, and contact information. If you’re using an outside professional designer, it’s best to relay this information to them before they start designing and, for the best results, walk them through the process.
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