In business, whether you run a restaurant, coffee shop, or any other niche company, repeat customers are very important. You may put in place a program to find new customers, but the bulk of your business’s profits will come from repeat customers.
With many U.S. residents drinking coffee, this is a big industry to venture. However, this does not mean you have a lot of customers at your disposal, but it also implies you have to deal with competition. In this case, initiating a customer loyalty program may just be the thing you need to lure back customers to your coffee shop.
Creating personalized coffee mugs with your business logo can make you stand out from the rest and retain customers. Looking at established coffee chains like Starbucks which have successfully launched customer loyalty programs tells you that dismissing such an idea could be a big mistake.
Mass produce custom mugs
The idea is noble, but ordering a few hundred mass-produced coffee mugs can significantly lower the cost of production. Apart from supporting a local company to do the job, you will be initiating conversations with your customers. People put much thought when they see the branded coffee mugs and try to remember where the mug came from.
If you contract a company which does quality branding, it highly likely for customers to associate your coffee business with high-quality products when they use your mugs.
Lure customers back to your business
Any small business depends on repeat customers. You can keep them coming back by offering them quality services as well as giving them something that will remind them of you. Think about the custom coffee mugs as your company’s business card. They will instantly remember your company when they pour tea or coffee into the mug with your company’s logo. They may decide to revisit your shop since the mug reminded them of your coffee shop.
It is a budget-friendly marketing strategy
Custom mugs can be sold or used in-house to serve customers with drinks. Although you may cater for the initial costs, you will probably end up earning that cost back and even getting a significant profit from the sales. You also benefit from it since the customers will remember your company and help promote your brand.
At waterbottles.com, we provide custom drinkware. Get in touch with us and receive more information regarding promotional products, including personalized coffee mugs.