Trying to choose the right promotional items for marketing your business or organization? Think beyond the obvious use or value and your promotional items themselves can draw attention to your company. For example, water bottles have a strong green angle you can use to complement other eco-friendly initiatives you’re taking in your business. Learn how to use this angle as a secondary marketing tool without spending a dime more on promotional items.
The plastic problem
Reusing a plastic or metal water bottle every day can keep hundreds of water bottles a month from ending up in the landfill. One-use water bottles are the single highest source of plastic waste in the US and in many other countries. By highlighting this simple fact and pulling hard statistics on how many disposable bottles are wasted each year, you can make a reusable water bottle seem like a world-changing item. Depending on your business and with the right angling, you can even charge money for your promotional bottles to get your name and logo out there without having to spend your company’s money on the marketing campaign.
Saving money
Need a different angle aside from the green idea to bring in customers who might otherwise never notice your business? Appeal to the thrifty and budget-minded consumer instead by explaining how a water bottle you refill at home can save hundreds of dollars per year over purchasing bottled water at convenience stores and restaurants. If you’re giving your water bottles away for free as a branding initiative, it’s even easier to rely on this angle because you’re highlighting the relative monetary value of the gift and charging nothing for it at the same time.
Encouraging physical activity – producing less CO2
Finally, water bottles are a great way to show that your group or business supports a healthy and active lifestyle as well eco-friendly initiatives. Staying hydrated is necessary for good health and goes hand-in-hand with ditching the car and walking, running or cycling instead – cutting down on our carbon footprint. It’s a lot easier to workout when you have a water bottle by your side, so encourage employees and customers alike with a custom-printed water bottle.
Of course, there are many other ways to make your promotional items attractive to people passing by during a trade show or while visiting your store. Brainstorm with your team and with our help here at Waterbottles.com you can make the most of your next promotional event.