The advertising world is similar to water. At one time it was predictable and still, similar to a small pond with minimal wind. As time progressed and technology advanced, the need for ponds evaporated and “lakes” or more fluid forms of communication were required. Radio and newspapers flowed into television and television flowed into billboards and online methods of communication. All the water analogies aside, the main point is that getting in front of your customers requires a great level of adaptability. The power customers have with their buying decisions has never been greater and without top-of-mind communication – such as promotional drinkware – your business runs the risk of losing the bidding war for customer’s patronage.
Here are a few ways your business can benefit from promotional drinkware:
1. Your brand recognition will increase
The best way to set yourself apart from the competition is to stay in the minds of your potential and current customers. By choosing to place your logo on items people use every day, you will be at the forefront of their mind, increasing your chances of a conversion.
2. A new way to give out your business card
Traditional business cards will always be a staple in any industry to connect with customers. However, with the massive changes in communication and competition, creativity has to be used to make a lasting impression on customers. Using promotional drinkware not only is an updated “business card” but it is a way to make a personal connection that a traditional one simply cannot establish. A person who is enjoying their favorite drink will think of that feeling every time they see your logo.
3. Promotional longevity
Sure, a promotional advertisement on the radio or television makes an impact, but the cost outweighs the return typically as soon as you purchase the spot. Drinkware however can last for years and that type of staying power can make a permanent impact on a customer and turn them into a lifelong buyer. Using useful items that blend into a customer’s daily life not only affects that person, but anyone they come into contact with that see the product with your logo on it.
We specialize in making advertising to your current and potential customers easy. We have a large array of custom water bottles, custom mugs, personalized coffee mugs, custom tumblers, custom promo tumblers, promotional mugs and glassware that are sure to impress those you want to build business relationships with. Whether you are a large company who is looking to diversify your efforts due to shifts in the advertising landscape or you are a small business trying to compete while keeping your overheads to a minimum, we are happy to serve you!