Trying to figure out the perfect promotional item for your next marketing push? Make sure you give personalized coffee mugs careful consideration, as they might just be the perfect promo tool – here are five reasons why.
Easy design
Coffee mugs are remarkably easy to design for, at least compared to some of your other options for promotional items – try to cram all the necessary information to make sales onto a USB drive or a pen, and see how difficult it can be to work with limited space.
Frequent views
Coffee mugs have a lot going for them. Their owners will see them frequently – sometimes many times in a single day, given the right user. Coffee mugs are also the sort of item to be used around the office, and unlike a pen or flash drive the graphics on a custom coffee mug can be seen at a normal viewing distance. That means your recipient isn’t the only one likely to see what’s on their promo item.
Practical
Practicality should always be a high priority with promotional items, unless you have the perfect non-practical item in mind for your branding, your customers, and the promotion at hand. For the majority of businesses, that makes something like personalized coffee mugs the ideal product for the job. Even people who don’t drink coffee can still make use of a good coffee mug from time to time.
Not disposable
Many of the other practical items businesses use to advertise are highly disposable, or at the very least, the sort of item you lose on a regular basis. Refrigerator magnets, mini calendars and pens, these items all have one thing in common: most people will go through them at a frightening pace. A coffee mug is a different sort of product, the sort of thing you wash, keep and use for years.
Versatility
There’s a lot of flexibility in the design of personalized coffee mugs. You can go with general mass-produced promo items, where the personalization’s just a company graphic and contact information, or you can get more detailed and make every mug custom designed for the recipient. What makes sense depends on your business model and the promotion at hand, of course.
To learn more about our personalized coffee mugs and our other promotional items, contact us today.