It’s no secret that standing out in a highly saturated market, especially for startups and small businesses, can be difficult. Consumers have endless options to choose from, and without the right marketing strategies in place, your business can significantly miss out.
Luckily for you, branding your business can help distinguish it from its competitors, giving you the competitive edge you need to succeed. But do you know how to brand your business to achieve this?
Unfortunately, many businesses assume branding is all about creating a unique logo and tagline. While these two are essential aspects of branding, they’re simply the tip of the iceberg.
Branding and promotional products
Branding is a marketing practice that makes your business identifiable and memorable to consumers. And with the incorporation of promotional products such as custom water bottles to your marketing strategy, you can accomplish this.
Out of every ten people, six keep your promotional products for up to two years. Additionally, 50% of individuals that receive promotional items use them daily. So, your customers act as walking billboards, advertising your business wherever they go. And, their constant exposure to your products makes it easy for the consumer to remember your brand. This prompts them to purchase from your business as opposed to others with similar products/services.
Alternatively, if your promotional products are of high quality, they can go a long way in building your brand’s reputation. Consumers prefer working with companies that value quality over quantity (making profits) as it reflects positively on your brand.
Why promotional products for branding?
Branding typically aims to influence a prospect to purchase from your business and not its competitors. According to research, 85% of consumers purchase products from a company after receiving a promotional item, while 25% of individuals have a positive impression of a business after being gifted a promotional product.
Therefore, if you want to reach more consumers and build long-lasting, healthy relationships, promotional items are your best bet. However, ensure your promotional products are customized to foster a personal relationship with prospects. For instance, give out personalized water bottles engraved with the names of your best customers.
Need promotional drinkware?
Contact waterbottle.com today for all your promotional drinkware needs.