Why logo-driven marketing is so effective

Drinkware provides an effective product for your next logo-driven marketing initiative. Whether you opt for custom water bottles or promotional mugs, a logo-driven campaign that utilizes drinkware products is an effective way to expand your brand recognition. Consumers are moving away from single-use plastic items and store bought water bottles are quickly becoming passé. Distributing reusable drinkware that is emblazoned with your logo is good for the environment and it is good for your business too.

Custom drinkware makes a great takeaway

Whether you are doing an in-store promotion or are building your brand profile via trade shows, having takeaway items is a great way to keep your company name on the mind of your target market. You can include your logo, website, and general contact information along with your tagline or catchphrase all on a reusable item that your prospect will likely use in public. Who knows how many conversations a simple water bottle can spark? You can even release a series of bottles for each product that you are looking to promote because they are fully customizable and an effective tool for brand consistency.

Brand or product-driven versatility

If you are working on a product launch, or just designing your next brand campaign, consider adding custom drinkware to the mix. Mouse pads, pens, and tablet covers are great but tend to find themselves at the bottom of your prospect’s swag bag and never see the light of day again. With a personalized water bottle, promotional coffee mug, custom tumbler you are giving people items that they will use. Think about how many water bottles you and your family use, it’s definitely more than one, right? People like to have a variety of options for their coffee mugs and typically have a collection both at home and at the office. What a great way to get your brand in front of new potential customers day after day!

When you are considering a logo item for your next product launch or brand awareness campaign, remember how effective custom drinkware is in helping you further build your brand!