Nowadays, there are several types of promotional products you can use to increase brand awareness and engage more with customers. Some of these methods include tote bags, clothing items, tech products, and pens.
The kind of products you choose can make a difference in your promotional campaigns. Promotional drinkware remains the most effective method when it comes to lead generation and building your brand identity. Here are four reasons why.
1. It’s long-lasting
Compared to other products, promotional water bottles and mugs have a longer lifespan. Items such as T-shirts and tote bags are subject to general wear and tear from everyday use and pens eventually run out.
The longer your promotional products remain in commission, the more likely others are to see them. It’s estimated that promotional drinkware is kept for around one year, providing great visibility for your business or cause over a long period.
2. It’s highly customisable
You can print almost anything on your promotional drinkware. The same can’t be said for things such as tech products or stationery which are oftentimes too small to contain distinctive images or messages. Greater customization leads more people to associate the color and style of the product with your brand.
3. It’s portable
Promotional drinkware can be used in the office, on holiday, in the gym, and while taking a short walk. This increases the visibility of your brand and leads to greater lead generation.
Perhaps what adds to this portability is the fact that everyone uses drinkware. This isn’t the same for promotional clothing or tote bags which are usually targeted towards smaller market segments.
4. It shares a sustainable message
Today, there is an increased focus on the importance of drinking two liters of water a day and staying hydrated. What’s more, more and more people are avoiding using disposable plastic water bottles in order to protect the planet.
By using promotional drinkware, you’re sharing an important message that’s bound to boost your brand appeal.
Looking for customizable promotional drinkware? Browse our range today, which features custom water bottles, coffee mugs, and more.