Publishers, writers, booksellers, and other book release and theme party planners can create a lot of buzz about a new cozy mystery by using promotional custom mugs, tumblers, champagne, wine and shot glasses, and beer steins. A cozy mystery almost always takes place in a small community where food and drinks are a central or major part of the story. Many of these mysteries feature an amateur detective who works by day as a baker, chef, cook, caterer, restaurant critic or hotel owner. A lot of mysteries feature people who make or sell beverages like coffee, tea, soda, beer, and wine. Some cozy mysteries even feature recipes for homemade beverages.
How can custom beverageware help make cozy mystery book launch and theme parties the talk of the town?
By supporting the theme
In cozy mysteries, a particular type of drinkware might be a background prop, a clue or even a murder weapon. For example, a police officer might spill coffee from a mug or travel tumbler at a crime scene, which results in the amateur detective finding a clue near the stain. A quilt club president who died might have been known for her delicious, homemade coffee mug cakes or cocoa. A murder might take place while the victim is at a wine tasting event or home relaxing with a glass of expensive Bordeaux. By using custom beverageware to serve party-goers drinks and desserts pulled straight from the book, hosts make their guests feel like they’re experiencing a piece of the story.
By offering fans keepsakes
Event participants love to receive collectible door prizes and swag. Fans of cozy mystery authors and specific book characters use or display these items in their homes and workplaces. They share pictures of the products on their social media profiles and fan websites. They also sell and trade cozy mystery keepsakes as collectibles online. A custom message printed on these items is a portable billboard that promotes the book and provides publisher and writer brand recognition for years. If the party host is another company, such as a fan convention administrator or retailer, they can also promote themselves using custom drinkware this way.
At Waterbottles.com, our experienced designers and sales team can help cozy mystery book party hosts pick the best products to match drinkware from a specific book. They can also help the team responsible for the book launch pick and create memorable, custom printed design elements. Create buzz and keep people interested in your cozy mystery book, company or event for a long time after the party ends with our personalized beverageware.