Many startup and small business owners struggle to create a memorable brand that keeps consumers coming back for more. But, they’re not alone. Whether it’s coming up with a logo and slogan or developing a CTA, establishing a brand name that customers can remember can be difficult.
Your brand not only needs to communicate who you are and what you do but also needs to leave a lasting impression. That’s why many businesses utilize live events and trade shows to establish their brands and market their products/services.
Events provide the perfect opportunity for consumers to interact with your brand on a personal level and build long-lasting relationships. However, you shouldn’t simply show up empty-handed. To have a successful event and set yourself apart from your competitors, you need to come armed with promotional items.
What are promotional items?
These are products that you give to advertise and promote your brand. When leveraged properly, promotional products increase brand awareness and sales, ensuring you can meet your bottom line. During your event, gifting your target audience promotional items attracts more people to your stand and ensures they leave with something to remember.
However, not all promotional products can create a good first brand impression. For instance, if you sell kids’ toys, giving them custom mugs isn’t effective in promoting your brand as they’re less likely to use them.
So, before using promotional products, it’s wise to identify your customer base’s interests and hobbies to give them functional items.
The best promotional items for event marketing
While the products you choose depend on your budget, target audience, and industry, some of the promotional items you can never go wrong with are drinkware. Whether it’s custom promo tumblers, promotional mugs, or custom water bottles, promotional drinkware is efficient and cost-effective.
Each day, people use these products for drinking water, coffee, or tea. Therefore, by giving your target audience promotional drinkware, you’re guaranteed brand exposure when they use them. For a successful event, ensure your promotional products are branded with your business logo, slogan and have a compelling CTA to persuade people to take action.
Contact waterbottles.com today for quality promotional drinkware.