With the holiday season approaching, companies are trying to think of unique advertising models to roll out products and services — both in the B2B and B2C realm. While many will opt for today’s traditional methods of running Facebook and Instagram ads, as well as Google ads and banner ads on sites, there is an alternative method that works well for the holiday: Custom coffee mugs. According to a study by the Advertising Speciality Institute, marketing with promotional drinkware items—like mugs or water bottles—is effective because it’s the second-highest overall ownership of promo items.
Mugs during the holiday season
First and foremost, customers and clients appreciate value. Printing your company’s logo on a custom mug will go a long way during the holiday season. Unlike an ad that comes and goes on a Facebook feed, people keep mugs. They reuse them, fill them up with coffee and hot chocolate during the day — and especially during the holidays. If you are in the B2C business and marketing a product, you will be able to use mugs to drive sales during a time when business is already busy.
Using a holiday design to promote your brand
Instead of opting to use your company’s normal logo, make a holiday version of the mug. Some people like to use the same mug every day. But when the holidays roll around, they replace their everyday mugs with their holiday mugs. This allows your brand to make an appearance in their lives every year, reminding them to work with or buy from you. And often people will use these mugs when family, friends and guests come over, exposing your brand to even more people. Remember to make additional designs for all of the holidays — from Halloween and Thanksgiving to Christmas, Hanukkah, and New Years. You’ll reach a larger audience. Make sure your designs stand out and aren’t too over the top, which could turn people off.
Using custom and personalized mugs during the holiday season is a way to separate yourself from the competition, and it will also show your potential customers that you care. Everyone loves getting something for free — and you might as well brand it!