Business owners who use promotional baskets filled with goodies to maintain brand recognition and draw interest to their products and services recognize the fantastic promotional benefits that come from offering baskets in a variety of marketing and other scenarios. When combined with custom water bottles, mugs, tumblers and other drinkware, promotional baskets make the perfect employee and customer appreciation presents; birthday and holiday gifts; survey and focus group compensation; and contest, grand opening, fundraiser and new product promotional event prizes. They also make a strong statement as centerpieces and displays at trade shows, conventions and other major events. To make the most of promotional baskets that feature custom drinkware, always keep these three tips in mind:
Think about your message
When you select one or more drinkware products from our wide selection for your next marketing and promotional plan, choose a style, materials, custom text and colors that best express the message you want to make. For example, a company that provides high-end services should gift loyal customers or entertain at certain events with baskets that feature fine glassware, microwavable mugs or insulated metal tumblers with screw-on lids instead of plastic containers. The style and materials that you select for a custom mug, for example, tell a gift recipient more about how much you value them. Additionally, your company logo, although incredibly important as part of your branded promotional item efforts, shouldn’t overpower any custom message that you have printed on the product.
Choose an attractive arrangement
The primary goal with any type of promotional basket is to create a pleasant experience for everyone who comes in contact with it either as a recipient of the entire basket or when they interact with a basket used in a display. The most attractive promotional baskets feature one custom piece of beverageware at the center of the basket or several pieces throughout surrounded by other attractive items. To increase engagement, you should fill any empty beverageware items with something that members of your target market value. For example, if you’re presenting custom drinkware in a promotional basket to employees on their birthdays or during a holiday, you might consider a breakfast beverage sampler basket that features a large custom mug filled with mints or tea packets surrounded by other related items like a box of tea or cocoa, peppermint and chocolate sticks and cookies or biscuits. If your company sells hardware to mechanics, you might consider presenting your best clients with gift baskets that feature heavy duty custom travel tumblers filled with samples of your latest small hardware surrounded by common automotive hand tools.
Remember the basket presentation
Overall, presentation of one or more promotional baskets is as important as the arrangement of the items in a basket. Beyond traditional wicker, fiberboard and cloth, businesses can make an incredibly memorable statement with collapsible cooler picnic baskets. Cooler baskets offer companies several presentation and storage options, including color options that can match a company’s branding. For example, you might display cooler baskets filled with cold sandwiches and custom water bottles on ice at outdoor events. These types of baskets also make fantastic grand prizes for contests and fundraisers. To make one of these prize package baskets extremely attractive, you might display it at an event and in online promotional photos on a table surrounded by all of the items included in the prize with one or more custom beverageware pieces arranged in front so that the basket serves as a colorful backdrop.
At Waterbottles.com, our creative specialists know a wide range of ways to combine custom drinkware and gift baskets to increase engagement in almost any scenario. Contact us today for more information.