It might seem like all promotional water bottles, mugs, tumblers and other drinkware are pretty much the same and feature similar materials, shapes, sizes and colors. Although this is generally true for a wide selection of customizable products, you can find many unique promotional choices that move beyond traditional expectations by featuring eye-catching design elements or modifications. When you’re ready to promote your business using a branded beverageware strategy, it’s important to know your options. Any product can increase brand recognition, traffic, sales and referrals, but the following non-traditional designs are more likely to draw extra positive attention to your business.
Choose a slight twist
Did you know that consumers can sometimes experience custom beverageware fatigue? It starts when they constantly receive similar types of branded beverage containers as gifts, prizes or handouts at events. For example, some people have an entire shelf in their kitchen cabinets filled with insulated stainless steel tumblers or stacks of plastic cup-style tumblers. After a while these containers pile up, and they either sell or give them away. You can reduce the risk of this happening with your branded drinkware without making a drastic design choice. Improve the chances of a successful long-term promotional strategy by investing in products that stand out when placed next to other similar containers.
For example, the 18 oz. Groovy Double-Wall Tumbler features six bright, vibrant color options, a unique ergonomic grip pattern and an easy-to-use thumb slide lid. The 15 oz. Spill-Resistant Motley Tumbler is an attractive alternative cup-style tumbler for iced drinks, such as iced coffee, tea or slushy. It builds off a traditional cup-style design with your choice of a bright solid-colored sleeve, spill-resistant lid and matching straw. Of course, you don’t need to stick with colored tumblers to both make your statement and retain recipient interest for months or even years. The clear, double-wall acrylic 16 oz. Slurpy With Crazy Straw keeps people coming back for more with a choice of seven fun pastel twisty straws. We also offer the 16 oz. Slurpy With Crazy Straw And Film Insert design that features the bonus of an insert slot so that you can add a background to your logo to match a particular event or celebration theme or important details about your company or organization.
Pick a conversation starter
When you’re looking for something a little less subtle, it’s time to consider products that completely upend people’s expectations. For example, if you own a startup, consider the durable, clear plastic 20 oz. Light Bulb Tumbler With Straw that features a metal screw lid and the choice of clear, red, blue or black spiral, kinked straws for new client pitch meetings, meet-and-greet conferences or conventions and other events. You don’t have to own a business that sells light bulbs. This product’s design can also imply that your business is filled with creative people who often have fantastic “Aha!” moments. And it associates your business with being a change-maker in your industry.
On the other hand, a twist on a classic bottle design can help people associate your business with happier times now past. To create a feeling of nostalgia, consider our 23 oz. PP Water Bottle made with smoky-colored recycled polypropylene and a bottle cap design that features eight cap color options. This bottle brings to mind the joy of handling old glass milk and soda bottles without any of the weight or hassle of glass. If you want to promote your business as forward-focused instead, then consider the futuristic design of the 25 oz. Branded Tritan Water Bottle that features smoky-colored plastic molded into a square and rectangular shape, an angled ribbed grip and a handled, screw-style lid in four colors.
Lastly, don’t forget the young at heart! Although designed for children, 12 oz. Camelback Eddy Kids Water Bottles are perfect not only for baby- and kid-focused businesses, but also for any business owner that wants recipients to associate their company with laugh out loud fun or feelings of child-like wonder.
These are only a few of the many non-traditional design choices available to you to help your business stand out. At Waterbottles.com, we do more than sell branded promotional beverageware. We also guide each client so that they pick the best solutions to match their business, industry and event goals. Contact one of our knowledgeable professionals today for more details.