Promotional marketing is a form of advertising that can work wonders for pretty much any kind, and size, of business. It can be as easy as getting promotional mugs, printing your business logo message on them, and handing them out to your clients and employees. Straightforward, right? Well, it can be, but there are a few considerations you need to make when using promotional marketing products if you want to get value for your money, time, and effort.
Here are important tips to consider when utilizing promotional marketing techniques to grow your business.
1. DO understand your target audience
Who do you want to receive your message, and eventually be your customer? Before investing in promotional products, it is important that you know who you want to receive them. The more you understand your audience, the easier it will be for you to determine the most effective promotional products for them. Demographics like age, gender, income range, education, location, and work status can help you define your target audience.
2. DO learn from competition
It is perfectly okay to have a look at what your competitors have done in the past, or are currently doing. This is a great way of learning what works and what does not. Are they using promotional products that are directly related to their businesses? Or are they using fun items for would-be customers to use and keep?
3. DON’T use poor quality items
If you are going to hand out promotional mugs or promotional water bottles, ensure they are not cheap and of low quality. A promotional product is a reflection of your business. And handing out items that easily break or fail after short-term use only serves to portray your business in the same light as your promotional products. It is in your business’ best interest that you provide high-quality and long-lasting promotional products that leave a lasting impression.
4. DON’T stick with one line of gifts
A promotional item is free, so it is okay to pick just one kind of gift and give it out, right? Not quite. Even though you are giving out free gifts, keep in mind that you are giving them to potential new customers, and you should provide some options to the people you intend to gift. For instance, if you are giving out promotional water bottles, you may want to consider various colors, shapes, and sizes so that customers come away with something that they will actually use and enjoy.
So you have decided to market your business using promotional products. This is a decision that can easily take your business to new heights. However, if done wrong, it could represent a wasted opportunity and at worst harm your business’ reputation. Use these simple dos and don’ts of promotional product marketing to leverage on your market and stay ahead of the competition.