National passenger transportation companies offer branded drinkware in their gift shops, online catalogs, station lounges, and on-board cafes because they know that they reap short – and long-term traffic and revenue benefits when they sell or give away drinkware. According to the Advertising Specialty Institute, promotional drinkware attracts positive, lasting attention:
– Branded drinkware is only second in popularity to writing instruments.
– People often keep branded drinkware for a year or longer.
– One piece can generate 1,400 unique impressions before it reaches the recycling and disposal point in its life cycle.
Why are these facts so important for retailers near bus and train stops?
Travelers often show off their branded drinkware to family members, friends, and co-workers who also travel and seek out similar locations. They’re more likely to give away, trade or sell these products as collectibles, especially if a product is associated with a retailer that has their brick-and-mortar building in a high-traffic tourist spot.
How can you increase your success with branded drinkware?
– Create a stylized logo that grabs the attention of each member of your target market and keeps it. For example, if you want your customers to appreciate how much you’re trying to protect the environment, you might follow Amtrak’s recent example by styling your logo after something natural and then using only green or earth-tone colors on a clear or white background.
– Add city-centric details to the design to guarantee that consumers always associate your business with your location. For example, you might print the name of your specific town or the largest closest popular destination, such as Chicago, Las Vegas, or New York, on the drinkware. You might also add silhouettes and descriptions of nearby attractions.
– Use travel messages. For example, you might use common regional sayings or emphasize travel in general by using a phrase like “Cross-country trips aren’t for the faint of heart.” Another option: Consider using mode-of-travel phrases like “I love train trips” or “I rode a bus across country and have only this mug to show for it.”
– Use your site’s planogram to your advantage and offer deals. For example, you might place empty, lid-style branded plastic cups or sports bottles at a soda or slushie fountain and include them as part of the beverage sales price. You might also place branded mugs on the cash wrap and offer them as a gift to any customer who spends a certain high-dollar amount.
At Waterbottles.com, our team can help you pick the custom water bottles, travel tumblers, coffee mugs, beer steins, wine glasses, or other branded drinkware that best match your business and location. We can also help you design the perfect message and guide you with additional marketing recommendations like these. For more information, call today.