Although media outlets have shared the good news about the economy in recent weeks, not all business owners have seen a return to their previous levels of customer traffic and sales. As proven in a research study performed by the Advertising Specialty Institute (ASI), branded drinkware is a valuable marketing tool that can draw people to your business. It can also help you maintain that relationship for up to a year:
Why promotional drinkwear?
Promotional items engage consumers when they receive them and long after. Branded drinkware is incredibly popular. It ranks second in popularity, with only writing instruments ranking higher. That said, promotional drinkware items are more memorable and essentially mini portable billboards. Pens and pencils offer only a small space to display a business logo and message. Drinkware provides large front and back messaging options.
Recipients of custom water bottles, travel tumblers, sports bottles, coffee mugs, beer steins, wine carafes and stemware, or other drinkware share your logo and message every time they use these items around other people. According to ASI, a single promotional drinkware item generates up to 1,400 unique impressions when owned by just one person.
These items are also often shared as gifts or when sold or donated, which means that each new owner of a pre-owned custom drinkware item can create up to that same number of impressions. On average, people keep these items for up to a year.
How do you use promotional drinkware to restore interest in your business?
Revisit your customer list
If you maintain a list of past or loyal customers or subscribers, then it’s time to send them a treat. Surprise every person on the list with a custom water bottle, travel tumbler, or coffee mug shipped directly to their door. As an extra, consider including with the drinkware a discount coupon toward a future product or service sale.
Set up a table
Who would be foolish enough to set up a table outside of a business with branded bike bottles or custom label bottled water bottles and a sign that says, “Take one. It’s free!”??? It sounds crazy, but it’s not really as crazy as it sounds. Remember: Every bottle is a mini-billboard, and every taker is both a potential customer and promoter of your business.
Invest in business partnerships
Other businesses can be your allies during these challenging times. Contact business owners who sell products and services that complement your own or whose customers are members of your target market. Offer a mutual promotional relationship in which you agree to maintain a display table that features their promotional items if they agree to do the same.
At Waterbottles.com, the experienced members of our team can help you find the right promotional drinkware items and solutions to best match your business and engagement needs. Call today for more details.