When it comes to brand promotion, creating an effective advertising campaign is essential. In today’s fast-moving digital world, you may be wondering if using custom promotional drinkware like mugs, tumblers, and water bottles is still an effective marketing strategy. The answer is yes. In fact, picking the right promotional products can not only attract new customers, but it can also help maintain a relationship with existing ones, allowing your company to continue to thrive and grow. Here are four reasons these products are still valuable to your company in 2022.
They are more useful than business cards
Business cards are often thrown away quickly, but a useful promotional product will be kept and used over and over again. Drinkware products are a great way to introduce your company to potential customers. You can include your contact information, logo, and slogan on the products so that the recipient of the product thinks of you each time they use it. Including a hashtag or social media account handle on promotional materials can help bring awareness to your online marketing activities without totally relying on them.
They offer more exposure than digital or print ads
Promotional products provide a cost-effective way to advertise your business and they also provide more exposure than traditional ads. Not only will the recipient of the drinkware think of your company each time they use the product, but everyone that interacts with them while they are using it will learn about your company as well. There is a huge chance that other people will view the item you gave away and you won’t even have to pay for that additional exposure. This makes promotional products great value for money.
Customers love to be rewarded
Customers enjoy getting something back when they are loyal to your company. Sending out promotional items to past customers can lead to more future purchases of your product or service. People feel appreciated when they are given a free promotional item, especially if it’s something that they can use every day like drinkware.
They offer low-cost marketing
When it comes to running a business, saving money on advertising is always a win. Promotional merchandise can be purchased in bulk for a discount. The more you order at once, the less you pay per item. These affordable products can have a huge impact on both current and future customers.
Now you know why promotional products are still important and relevant to businesses in 2022. Keeping up with new trends is important, but don’t forget to continue with reliable marketing methods such as promotional drinkware.