If you’re a small business or startup owner, you’ve probably heard about promotional products and how they’re effective in marketing. However, to be effective, you must choose the right products and strategies to create a positive first impression of your company.
Here’s a guide on some of the simple rules to follow as a beginner in promotional product marketing to guarantee success.
1. Make branded products part of your marketing strategy
If you pick random promotional products and distribute them, you’re wasting valuable time and money. Instead, make promotional products part of your sponsorships and ad campaigns by considering how they can help you achieve your marketing goals.
For instance, if you want to build brand awareness, custom coffee mugs are perfect merchandise as people use them daily at home and in offices. Hence, you’re guaranteed exposure in multiple settings.
2. Understand your audience
Whether you’re targeting new customers or returning clients, your promotional item needs to engage and connect your customers. The last thing you want is spending a lot of money on merchandise, only for it to end up tucked away in a cabinet.
For example, if your target audience likes working out, gift them personalized water bottles since they’re items they want and need (e.g., to drink water with during exercise). Remember, marching your promotional products to your audience shows you understand your customers.
3. Stand out
Every market is crowded and noisy, which makes it difficult to stand out, especially as a small business or startup. That’s why you need to select promotional items that stand out and grab your target audience’s attention.
Forgo the expected t-shirts and pens. Select items people want to keep or take home – this can be custom promo tumblers or custom water bottles. Personalize these items by adding your customer’s names and pick bright, appealing colors, so you get noticed.
The idea is to find a unique approach that distinguishes your promotional products from other similar brands. Some businesses opt to carry out interactive promos by gifting out merchandise, while others focus on incentives by giving bonus items based on sale amounts.
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