In raising brand awareness, repetition is key. If someone only sees your logo or brand once, the chances that it will leave an impression are slim. But what if they saw your logo a dozen times in just a few minutes? What if they literally could not stop looking at it? How much more of an impression would they get in that case?
Motion onset is the secret
The power behind quality promotional drinkware such as personalized water bottles and custom coffee mugs is that it is something that people use. When it gets used, that means it is moving, and the eye cannot resist looking at something that is in motion. If the item was sitting on a table, like a coffee mug with your logo on it, as soon as someone picks it up all eyes at the table will naturally be drawn to it. This is what scientists call “motion onset” and studies have proven that it draws attention time and again.
This means that every time someone takes a drink from a promotional water bottle, people will see your company name or logo. They can’t resist. When the bottle is set back down on the table, their eyes will be drawn to it again. Every time the owner takes a drink, your brand will be seen. Compare that to how many times someone stops to read a shirt or the name on a pencil and you can see why a promotional water bottle or other custom drinkware is the smarter choice.
Quality matters
However, if no one actually uses your promotional drinkware, then it will never get seen. This is why the items you give away have to be of high quality. Quality was the number one reason that customers gave when asked what promo items they not only liked, but actually used. It might be tempting to grab a case of flimsy water bottles to give away at a trade show, but when they inevitably find their way into the trash they take your marketing budget with them.
Promotional drinkware such as water bottles is a branding strategy that is in use by thousands of companies every day. They do it because it works and simple science tells us why it is so effective. Putting a quality product into the hands of an active client is like getting a living, breathing billboard for free.
Click here to purchase high quality, attractive promotional water bottles today!.