When you choose to use promotional drinkware, you should always pick an attractive style that fits the atmosphere of the event and season. Nothing feels better during winter in colder climates than a hot beverage. A piping hot drink not only physically warms a person but also evokes feelings of comfort, companionship and even safety and protection when it’s cold outside. Depending on the event, certain custom mugs are a better beverageware investment than others when trying to engage a target audience.
Whether you’re trying to promote a business or a non-profit organization using mugs, the following recommendations can help you create plenty of positive interest in your brand:
Draw large crowds with color
Bright colors stand out at a booth or vending spot on dark dreary days. The combination of either our 17 oz. Perka Insulated Mug or our 15 oz. Two-Tone Printed Microwaveable Double Wall Mug with hot cocoa and marshmallows or rich, dark coffee is certain to generate traffic and make any event more enjoyable on a cold day. Colored mugs printed with a custom logo and contact details are a great choice for promoting a brand at outdoor sports stadiums, running and biking marathons, group hunting and fishing excursions, festivals and fairs, team-building getaways and public seasonal celebrations. Both mugs provide more than enough insulation to keep beverages warm while soft exteriors make them easy to grip with cold hands or unwieldy gloves.
Excite your audience with nostalgic experiences
People respond extremely well to branded drinkware that manages to tap into their fondest memories and build upon them to create new outstanding ones. You should attempt to excite members of your target audience and increase positive word-of-mouth referrals by linking your brand to nostalgic experiences that involve winter beverages. In cold locales, the best seasonal and winter holiday experiences typically involve certain drinks paired with very specific drinkware.
For example, our 14 oz. Pixie Ceramic Mug features a classic wide bowl and rim that provide just the right amount of space for presenting winter beverages that have fun or artistic tops. It’s the perfect choice for a latte topped with foam, flat or 3D artwork and marshmallow, chocolate, sprinkles or spices. It’s also the right choice when presenting cayenne- and cinnamon-infused hot chocolate, pumpkin spiced lattes and peppermint tea with whipped cream. If you want to create an atmosphere of camaraderie at a remote, rural corporate retreat or country-style festival, choose our 17 oz. Enamel Ceramic Mug. It has a vintage campfire enamel design that many people associate sentimentally with rural environments and outdoor events as well as drinking steaming black coffee, whiskey and warm spiced cider or ale.
At Waterbottles.com, our experts understand the ins and outs of marketing and promotions. Allow us to help you choose and customize the perfect promotional product for your next winter event from these or any of our many other beverageware items. Contact us today to turn your cold weather promotion and engagement strategy into a success.