Can you think of a local commercial you saw a few months ago? How about six months back? Last year? For most people, the answer is likely no. A commercial that runs regularly on TV may be memorable for a few days, perhaps more often if it’s a big-budget affair that runs for months. However, most small businesses never have a budget for that kind of marketing. What they can have, however, is a type of advertising that is far more permanent. A promotion such as personalized coffee mugs is marketing that keeps going and going with no end in sight.
Never-ending Use
Coffee mugs are something that are always useful. People generally don’t throw them away for no reason. A good coffee mug will be in use for years if not decades. When you give away personalized coffee mugs with your company advertised on them, that is advertising that will be around for years to come. Unlike a TV ad, an online banner ad or another temporary form of advertising, this one is as close to permanent as it gets.
Not only will the person who receives the mug use it, it will likely be used by other people in the vicinity. If it’s in use in the office, it will get passed around there and used by many people. When in use in the home, it will be used by everyone in the household as well as guests. There is no limit to how many people will see your marketing message and how long it will continue to be seen.
A sound investment
While the cost of large-scale advertising is getting higher and more out of reach for small businesses, the cost of personalized coffee mugs is a tiny percentage of that cost. And because it won’t be quickly forgotten like a traditional ad, it’s one of the best investments in your company’s marketing. For a low cost per unit, you’ll have advertising that reaches many people and continues to reach them over time. And, it’s a marketing method that recipients will want to use and will purposely seek out.
At waterbottles.com, we have a wide range of styles for your customized mugs. Contact us today to get your businesses name out and about.