If you were asked to describe your business in four words, what would they be? Would people who haven’t heard of your business understand what you offer?
Branding is all about prospects identifying with your business. If you mention Google to most people, you do not need to describe it as a search engine, people already recognize it. Thankfully, it is possible for small businesses to build their brand inexpensively. Below are simple ways to do that:
Promotional water bottles and mugs
Every office has mugs and access to water. Converting an office into using promotional mugs is easy, customized new mugs and water bottles are inexpensive yet can be incredibly enjoyable to use. After creating custom promotional products, place them strategically in your business reception, conference room, business events such as trade shows, and during community events, and people will naturally begin to use your products.
Brand identity and content
Your brand is more than a logo and a killer byline. It is the overall outlook of your business, including its values, quality of products, customer service, and generally how day to day activities are carried out.
When identifying your brand identity, you should focus more on the clients and their wellbeing. One way to be a leader in your industry and for your brand to stand out is through quality content.
Taking part in community events
Does your business take part in community events? Perhaps the best place to meet people, and talk to them about your business, is in community events. It is also a great place to present your branded water bottles, mugs, and of course, your business flyers and brochures. It is challenging to approach someone with a brochure with nothing to offer but a story of your brand.
During runs, walks, and charity events, you can set up a station where the participants can enjoy a branded bottle of cold water. In charity events, your business can provide coffee in branded mugs. There are many community events that you can be part of. These events, together with promotional products, can help you grow your brand to a new level.
Start today
If you need stylish and quality promotional products such as mugs, water bottles, or custom promo tumblers, work with Waterbottles.com and have them made conveniently. You can also check out our website (waterbottles.com/blog) for more information.