If you’re looking to improve your brand’s name recognition, one of the best ways to do it is by getting involved with your community. This will help you get to know customers on a more personal level, and it can also generate a sense of loyalty to your brand. One of the best ways to do this is by bringing promotional products to events, like custom water bottles, personalized coffee mugs, and promotional tumblers. Here are some community events that are excellent opportunities for brand promotion.
Sports events
Sports are something that can quickly bring any community together, and they present a great opportunity to connect with your target audience. See if you can promote your brand by having a booth at a local football or basketball game. Marathons and other types of races are also good opportunities for this. You can also take things a little further by sponsoring a local team and having them use your custom water bottles and other promotional products. Since athletes are often considered local celebrities, this is a great way to get your name out there.
Holiday markets
In many towns, holiday markets are a huge event that bring together people from all walks of life. They’re also a great place to give away promotional gear and promote your brand. Chances are everyone at the market is going to be in a great mood, which makes it even easier to talk to them about your brand and develop some great relationships.
Street fairs
Local street fairs throughout the year are a perfect opportunity to promote yourself. You’ll be surrounded by other local entrepreneurs as well as artists and performers, so there are plenty of chances to network and increase your brand recognition. Giving away promotional products seals the deal and helps visitors remember your brand name.
Restaurant openings
When restaurants and cafes open, they often throw parties to draw in the community. Ask if you can collaborate with local eateries on their events – people love food, so it’s a great way to get their attention.
Conventions
Local conventions are always a great opportunity to promote your products or services. Look for conventions in your company’s industry – they’re the perfect place to grow your following.