Whilst investing in personalized coffee mugs or custom water bottles is a great way to promote your brand at one-off trade shows, buying in drinkware can also be part of a larger, ongoing brand awareness campaign. Indeed, promoting your company consistently is a vital part of any good marketing strategy. Here are a few ways that you can use branded drinkware on a regular basis:
1. As part of gift packages for new clients
Gift bags are a great way to entice new clients, and custom water bottles can help add a touch of originality to your packages. Remember to dress up your gift bag with attractive wrapping and other goodies such as badges, chocolates or stationery. This strategy is not just effective at attracting new clients, but will also give you a talking point to help you build up a fruitful relationship.
2. To welcome your new employees
Offering a bag of useful goodies is a great way to make new hires feel welcome and included. It is easy to forget that new employees play a vital part in promoting your business, so getting on their good side early is an effective way of building your brand. You may even wish to go a step further by personalizing the drinkware with their name.
3. As a thank you gift for clients
Maintaining a strong relationship with a client is just as important as making ties with them in the first place. Custom mugs or water bottles are a great way of showing appreciation for your clients, as well as ensuring that your company stays in their mind. Indeed, there’s nothing better than a happy and hydrated client!
4. As a standard item for trade shows
If you’re a regular visitor to trade shows, maintaining a decent stock of branded custom water bottles is a surefire way to attract people to your displays. After all, people will often be on the lookout for hydration after a long day at an exhibition or event. Remember to include other exciting goodies such as snacks and pens, and remember to replenish your stock on a regular basis.