In a world where your online presence can make or break your business model, do promotional products work? In short, yes! While the online world is flooded, vying for clicks, promotional products offer advantages that Google and Facebook ads cannot. Promotional products offer:
Greatest Return on Investment
According to the Advertising Specialty Institute, promotional product cost per impression (CPI) may be as low as one-tenth of a percent. Such an astounding ROI makes promotional products a perfect advertising investment for small businesses without large advertising budgets.
We Love FREE
Everyone loves a freebie, and 85% of consumers remember the company that gifts them a promotional item. No radio, Facebook, or Google ad generates that kind of brand retention.
How to Get Impressions
Promotional products offer the most bang for your buck if you’re looking to generate consumer impressions. Because they’re visible in public spaces, promotional products, such as drinkware, generate 1,400 impressions. In the Northeastern United States, 61% of consumers regift promotional items.
How Many Promotional Items Does It Take to Make A Sale?
If the marketing rule of 7 holds true, stating that it takes seven impressions to make a sale, promotional water bottles, custom coffee mugs, and other promotional items can solidify repeat sales, brand loyalty, and brand recognition long after the customer has interacted with your company. The great news? It only takes one promotional item to make a sale because one promotional item generates so many impressions. Think of how many times a week you see your favorite coffee cup, and you’ll start to get the picture.
Marketing Dollars Lost
Failing to invest in promotional items is a huge opportunity lost, considering the vast ROI, that 85% of consumers remember the company that gives them a promotional product and given consumers are 2.5 times more likely to have a positive opinion of promotional products than online advertising.
Do People Actually Use Promotional Items?
Data shows that the average household contains 30 branded items. Stop and think about that number for a moment. That’s more than the number of furnishing most people own. Not only do consumers use free pens, polos, and personalized water bottles, studies show that they keep them for an average of 12 months before regifting them. Now that’s money well spent.
If you’d like to get started promoting your business today, visit waterbottles.com to create your own custom water bottles, promotional mugs, and much more.