At Waterbottles.com, we understand that museums are always at risk of being shuttered because of federal and state funding cuts and public disinterest. Museums need high foot traffic and revenues to keep their doors open just like any business or organization that relies on consumers. Although you have many tools for promoting your museum available to you, such as radio and TV spots, newspaper and magazine advertisements, outdoor banners and flyers and social media posts, we think it’s time that you think about adding branded drinkware to your promotional strategy, if you haven’t already.
Consider the following ways that branded drinkware can help your museum achieve greater success in three areas:
Special Events
It doesn’t matter if your next event involves an announcement about a future exhibit, a lecture series or a fundraiser, you can attract people to it and keep them interested in staying around until its conclusion by offering free beverages. Additionally, when beverages are served in custom label-style water bottles or promotional beverageware, people are automatically more likely to associate your museum with positive feelings throughout the event, which can lead to an increase in much-needed positive word-of-mouth advertising afterward. If you also hand out branded drinkware items as gifts or door prizes for event-goers to take home and use regularly, you double your chances of success.
Souvenir Area
Whether your museum has a full souvenir shop or merely a display case at the ticket and information counter, various types of branded drinkware are the perfect products to increase sales. Museum visitors often consider custom water bottles, coffee mugs and travel tumblers to be great mementos and gifts because these items are usually inexpensive and reusable. If you’re trying to promote the fact that your museum is dedicated to eco-friendly and sustainable practices, stainless steel water bottles and similar products placed in your souvenir area for sale or as display pieces can help reinforce your message.
Museum Eatery
Lastly, a strong promotional strategy for a museum that houses a café, full sit-down restaurant or snack bar should always include branded drinkware like custom glassware, mugs and tumblers because these items make a museum eatery feel more inviting and comfortable. Consumers have come to expect promotional drinkware everywhere they go. As a result, they often feel comforted when drinking their favorite beverages from a glass or mug, for example, that features the professional logo and message for the business or organization that provided them with the enjoyable moment. When museum visitors feel welcomed, comfortable and happy, they’re more likely to spend extra money and recommend the location to others.
Of course, these are only a handful of the many options available to you to make the most of custom beverageware at your museum. For more information and advice, please contact our expert design and sales staff today.