Water bottles have become a ubiquitous item in our daily lives. Whether we’re at the gym, at work, or on a hike, we always have a trusty water bottle by our side. For businesses, this presents an opportunity to reach potential customers uniquely and effectively. In this blog post, we’ll discuss five reasons why promotional water bottles are the perfect marketing tool for businesses of all sizes.
Reason 1: Cost-effectiveness
Compared to other marketing tools, promotional water bottles are relatively inexpensive. When purchased in bulk, the cost per unit can be as low as a few dollars, making them a cost-effective option for businesses on a tight budget. Additionally, water bottles are reusable, so customers are likely to keep them for an extended period, giving your brand long-term exposure.
Reason 2: Versatility
Promotional water bottles are versatile marketing tools that can be customized to fit any target audience. Whether you’re targeting athletes, students, or office workers, you can customize your water bottle to appeal to that group. Additionally, water bottles can be used for a variety of events, including trade shows, conferences, and are great for product launches, making them a versatile option for businesses of all types.
Reason 3: Longevity
Compared to other marketing tools that have a shorter lifespan, such as flyers or posters, web media, promotional water bottles have a longer lifespan. Customers are likely to keep their water bottles for months or even years, giving your brand extended exposure. Additionally, water bottles are durable, so they can withstand wear and tear, making them a long-lasting option for businesses. On average a custom water bottle can last up to a year on average.
Reason 4: Brand Visibility
Promotional water bottles are an excellent way to increase brand visibility. When customers use their water bottles, they’re promoting your brand wherever they go. Additionally, water bottles are used daily, so your brand is constantly being exposed to potential customers. By choosing a water bottle with a unique design or a bold logo, you can increase the likelihood that people will notice and remember your brand. The CPM/CPI (cost per thousand impression) of as low as 1/2 cent during its lifespan as per an ASI research study. A single promotional drinkware item can generate 1,400 views during its useful time.
Reason 5: Health Benefits
Promoting healthy habits is an excellent way to improve brand perception. By choosing a water bottle as a promotional item, you’re encouraging your customers to stay hydrated and live a healthy lifestyle. Additionally, by associating your brand with healthy habits, you’re creating a positive association in the minds of potential customers. Providing eco friendly and BPA free bottles are a sure winner with globally conscious customers.
In conclusion, promotional water bottles are a cost-effective, versatile, and long-lasting marketing tool that can increase brand visibility and promote healthy habits. By customizing your water bottle to fit your target audience and branding, you can create a unique promotional item that customers will love to use. So if you’re looking for a new way to promote your brand, consider investing in promotional water bottles.