When it comes to promotional products, it can be difficult to think outside the box. If you’re looking for unique, clever and valuable ways to improve the use and effectiveness of your promotional items, then we’ve got some top tips for you.
1. Think beyond events
One major problem with promotional products is what to do with them once your event or main marketing activity is over. When it comes to choosing promotional items or giveaways, consider choosing a product that can be used beyond events. Perhaps it’s an item your staff can take on the road or even just mugs or cups that can provide subtle advertising around the office, but ensure that you use your promotional items instead of leaving them to gather dust.
2. Think longer term
For brand advertising, it’s important to ensure that your products aren’t just great to look at – for items that are likely to be used for a longer term, such as cups or mugs, quality is just as important. If you want your customers to have an association with your brand over time, then great products are essential.
3. Make it functional
Compared to novelty products such as fidget spinners or even exhibit-based items, functional promotional products might seem like a less exciting option. However, if all your competitors are offering novelty items that won’t last beyond the show, offering promotional items that can be used by your customers are more likely to stay with them longer.
4. Go timeless
Marketing campaigns are short-lived, but your brand is forever. Adapting your promotional products to not only fit into currently-running campaigns but also having the survivability to represent your brand long term, is key when it comes to creating promotional items. By utilising great design work that can stand the test of time, and still match your brand long term, your promotional items will be relevant for longer.
5. Add value
A promotional item without any value to the customer is a waste of time for both of you – more often than not, an item with little value will end up in the bin, whereas something a customer considers useful or relevant to them will be kept long term. It’s all about finding out what your customers value.
Looking for an on-brand, useful and valuable product for promotional purposes? At waterbottles.com we can offer that and more.