Currently, there are numerous credible promotional products that different business entities can use for advertising, branding, and even team building. Examples of such products include; drinkware, promotional pens, T-shirts and apparel, notebooks, confectionery, caps, and so on. However, it has always been clear that drinkware products are the most effective promotional products. Here are some of the reasons why:
Durability
There is no doubt that drinkware items are more durable compared to most promotional items. Drinkware can be used for 8 months or longer, since they take a long time to deteriorate. Actually, 55% of the people keep drinkware for more than a year. This makes them more effective to use compared to any other promotional products.
High recall rate
Ad recall is simply a measure of how memorable a business advertisement is to its target audience. This is important for any organization or business since it enhances success in the market. Ideally, 87% of the recipients of drinkware remember the advertiser. This has actually the highest recall rate among all the promotional products.
Usefulness
It is open knowledge that drinkware items such as custom mugs, promotional water bottles or custom promo tumblers are items that can be used on a daily basis. 56% of promotional drinkware recipients use them weekly, while 25% of the recipients use them daily. In terms of usefulness, 81% of the recipients keep or maintain products that are useful to them. This means that the promotional drinkware items are most likely going to be used over and over again, which makes them more effective than most promotional products.
Low cost per impression (CPI)
For instance, a $2.00 drinkware item can have an average of 250 impressions when kept for 7 months. This shows a total of 1757 impressions from a single drinkware product. It means that the cost per impression is ($2.00/1757) = $0.001 per impression. This is an extremely low cost of impression compared to other forms of advertising such as national magazines, radio, and television which require quite a large budget.